Even though it is designed for paid search, it can be a great tool to use for SEO since it provides keyword suggestions and keyword search volume, which can be helpful when doing keyword research. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page than their competitors. Embrace both if you’re serious about providing the most value to your readers or your client’s readers, which you naturally want to turn from prospects to customers.
Our SEO blog is dedicated to educating small business owners and marketers who are ready to start their careers. Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. Many blogging software packages automatically nofollow user comments, but those that don’t can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation. Another example when the nofollow attribute can come handy are widget links.
Web Development Boost your web development company’s performance online with world class guest posts and maintain a top search engine position against your competitors. Allow users to visit other articles online to read more details through external links. The content you write must attract backlinks from other sites in order to improve its SEO.
SEO content writing doesn’t just apply to the creation of new web pages. It can also be used to retroactively optimize existing content for better search engine performance, whether by making a few adjustments to the piece or rewriting it entirely. As such, meta descriptions receive a lot of attention in SEO content writing. While keyword research is an essential element of any successful SEO strategy, it isn’t one of the SEO services we offer as a content writing agency. Google’s goal is to surface the most relevant content it can find for any given search query. One of the ways it does this is by assessing the topical relevance of different websites.
This will help your about page show up in the sitelinks when someone searches for your brand. You can find an example of MARION‘s About Us page being marked up with SiteNavigationElement schema below. If you have great testimonials from current and former clients, consider using the best ones in pull quotes to really emphasize your experience and best success stories. Also keep in mind that while content may be king, visuals go a long way in telling a story and keeping the reader interested. Professional and well-designed images like photographs and infographics are essential to making your About Us page really pop.
The more high-quality backlinks you have, the higher you’ll rank. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. For most of us today, when we need something—whether it’s an answer, idea, strategy, or service—we start by asking search engines. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.
Google will rank you higher if your visitors are finding your content helpful, relevant, and up-to-date. Google ranks pages high if visitors are finding the answers they are looking for there. One way Google can determine this is by your page’s bounce rate. A bounce rate is, “a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered” .